PARQEX CLIENT SPOTLIGHT


THE SITUATION
Affinity on North Avenue lacked a modern system for managing resident parking, renting excess spaces, or tracking occupancy in real-time. The property needed a solution that would quickly bring all resident parking under one system that would allow them to generate monthly income with minimal effort. Affinity also lacked any automated method for property access control and had antiquated visibility into reservations and parking space usage. Without the systems to properly control access, Affinity also lacked the ability to track anyone entering or exiting the property.
THE RESULTS
In only 30 days since going live, ParqEx helped Affinity on North Avenue achieve nearly $10,000 in parking revenue, streamline tenant parking operations, activate secure, touchless entry via LPR, and begin long-term monetization with virtually no overhead. With a solid tech foundation and strong tenant adoption, Affinity is now positioned for scalable, recurring parking income moving forward.
- $9,047 in total revenue generated in the first month
- 15.63% revenue growth in first 30 days
- 100% of transactions were monthly, showing strong long-term adoption
- 73 reservations completed in first month
- Access+ activated automated gate entry
- 46% instant occupancy with room for new residents
CLIENT PROFILE: AFFINITY ON NORTH
LOCATION: 551 W North Ave, Chicago, IL 60610
Affinity on North Avenue is a modern residential property located in Chicago’s Old Town neighborhood. The building includes 57 dedicated parking spots, primarily for residents, with additional capacity to generate recurring revenue through monetization of unused spaces. ParqEx partnered with the property to launch a fully digital parking solution on March 1, 2025—focusing on secure access, tenant satisfaction, and immediate financial returns.
PROPERTY TYPE
Residential Apartments
NO. OF GARAGES
1
PARKING TYPE
Parking Garage
PARKING SPOTS
57
Affinity on North Avenue Achieves Rapid Parking Revenue Growth for Their Multi-Family Property With ParqEx
A complete parking and internal management tech stack
ParqEx took in a series of meetings with the Property Managers at Affinity on North to fully understand where the property was lacking in access, management and control, how enforcement should be enhanced, and where revenue could be improved for the property. As a result, ParqEx proposed and then ultimately deployed a complete, customized suite of solutions to enhance Affinity’s parking infrastructure.
The first solution was ParqEx’s Internal Tenant Management (ITM) technology for tenant parking assignments and registration. This was followed by implementing Access+ with LPR (License Plate Recognition) to fully automate the property’s garage door entry using plate-reading cameras connected to ParqEx ITM software.
ParqEx also activated its Marketplace platform with GuestParq to allow Affinity to easily generate income from its underutilized spaces. Managers were provided their own, secure, real-time admin dashboard for live tracking of parkers, access, revenue, and space utilization.
All systems were up and running within weeks, giving management immediate oversight and control into all goings-on within their property.
“We were live in just a few weeks, and within the first month, the revenue was real. Our tenants love the seamless parking experience, and ParqEx has been a great partner every step of the way.”
Property Manager
Affinity on North Avenue
Real Data in Real-Time
A simple-to-use but robust real-time dashboard was then set up for management, providing full visibility into usage and performance metrics in real-time.
A snapshot of Affinity on North Avenue’s live reporting dashboard for their property:

The solutions for Affinity on North Avenue
The ParqEx Marketplace
List your exclusive inventory of private parking spots for internal or public rental and add supplemental recurring income.
Secure Guest Parking
Eliminate the hassle of managing visitor parking and makes guests’ lives easier when they arrive.
Parking enforcement
Quickly, easily verify vehicles on one or multiple properties, and issue violations instantly.
Pull Up, Park
Open any door, lift arm, or gate simply by pulling up to the access point in a registered vehicle.
ParqEx Admin Solutions
Real-time property reporting to view usage trends and performance with smart parking analytics.

Internal Tenant Management
A residential/tenant solution from ParqEx that provides seamless tenant registration and parking space assignment.
Available now in the app stores or online at app.parqex.com
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