PARQEX CLIENT SPOTLIGHT
$
0
GROSS PARKING REVENUE
$
0
MONTHLY PARKING REVENUE
0
%
GARAGE SPACES UTILIZED
THE SITUATION
The Avenue at East Falls, a prominent apartment complex in Philadelphia, faced significant challenges managing its parking facilities. With a diverse tenant base, including Airbnb units, and limited parking space, the management needed an innovative solution to optimize parking allocation and ensure tenant satisfaction. Several issues plagued the Avenue’s parking system, including limited parking space. With only three parking zones (Garage, Adjacent, Across), there was a need to allocate spaces efficiently, especially considering the different needs of the studio, one-bedroom, and two-bedroom apartments. The Avenue also hosts 35 Airbnb units, each requiring a flexible parking solution for guests. The Avenue also lacked a system to manage parking reservations and enforce rules. As a result, The Avenue struggled to ensure easy access and convenience for all tenants, including those with EVs or requiring ADA-compliant parking spaces.
THE RESULTS
ParqEx has dramatically modernized and monetized The Avenue at East Falls’ parking infrastructure. The combination of access control, automation, and enforcement has not only increased revenue but also delivered superior convenience and transparency to residents. With ongoing optimization and planned LPR/Access+ enhancements, The Avenue is now a benchmark for how tech-driven parking can enhance multifamily operations. The implementation of ParqEx’s solution at The Avenue led to several significant outcomes:
• $110,953.97+ in total gross parking revenue across all zones (since Oct 2023)
• $12,372.95 monthly revenue as of 6/2025
• 100% garage parking spot utilization
• Over 80% total spot utilization across all zones post-launch
• ~40% fewer non-permitted incidents/violations
• +59% conversions from parking search to purchase
• 10 EV charging spaces launched in Adjacent lot
CLIENT PROFILE: THE AVENUE AT EAST FALLS
LOCATIONS:
5403 Wissahickon Ave, Philadelphia, PA 19144 (Garage)
5403-5 Wissahickon Ave, Philadelphia, PA 19144 (Across)
5450 Wissahickon Ave, Philadelphia, PA 19144 (Adjacent)
The Avenue at East Falls is a modern collective of studios, one- and two-bedroom apartments in Philadelphia, Pennsylvania. Flanked by mouthwatering eateries, retail, and transit options, The Avenue at East Falls sits prominently in the historic East Falls Neighborhood. It’s cool on the outside. Warm on the inside. With signature spaces that are sleek, yet functional, and club-quality amenities that are second to none. The Avenue at East Falls Apartments is stunning. Sophisticated. And contemporary. It’s more than a home, it’s a true work of art.
PROPERTY TYPE
Residential apartment complex
UNITS
500+
PARKING TYPE
Paid/reserved parking
PARKING SPOTS
430 (across 3 zones)
The Avenue at East Falls Apartments Streamlines Parking Management Using ParqEx Tech
Comprehensive digital platform integration
ParqEx developed a customized digital solution, allowing tenants to easily register, select parking zones, and manage monthly reservations using advanced technologies that included the ParqEx Access+ app for tenants to simply and quickly manage their parking reservations, and advanced License Plate Recognition (LPR) which automates entry and exit in parking areas by simply scanning the license plate of the drive that approaches the entry point. The technology uses a smart camera that scans the plate, instantly reads it, and consults an internal software of approved drivers to determine if the driver should be given access or not. All of this happens in just a second.
The project was meticulously planned and executed in phases, ensuring minimal disruption to tenants. The first phase required The Avenue at East Falls and ParqEx to meet and outline the pain points and needs. Once established, it was up to ParqEx to implement the technology and set up the LPR system. ParqEx developed a tenant communication plan, educating tenants of the new, more simplified parking technology, and worked to train all relevant staff at The Avenue. With a final systems check, ParqEx launched the program property-wide.
Dedicated Airbnb parking management
ParqEx developed a unique system specifically for Airbnb units, which enabled The Avenue at East Falls to offer simply guest parking to Airbnb guests, while being able to easily manage and monitor guests on the property in real-time.
“We have always offered our residents and their guests the very best amenities, but to be able to add another in the form of the ParqEx parking technology is a true differentiator.”
Debra M.
Property Manager, The Avenue at East Falls
EV charging system and property signage
ParqEx instituted special provisions for EV charging, including a reservation system with a maximum 4-hour limit at all charging stations on the property. Clear signage was designed, written, and installed at crucial points throughout the property, including the different parking zones, EV chargers, in loading zones, maintenance zones, and anywhere else that specific rules and instructions were required to ensure valid and efficient parking.
Real Data in Real-Time
Simple-to-use, robust real-time dashboards were then set up for management so that they are able to have full visibility into usage and performance metrics across ALL of their properties— in real-time.
A snapshot of The Avenue at East Falls live reporting dashboard for their ‘Adjacent’ property:
A Custom Parking Solution for The Avenue at East Falls
Secure access with just your license plate
Approved drivers can open any secure access point simply by pulling up to it. No phone. No app. No more key cards, tickets, fobs, or punch pads to pay for or manage.
Control ANY access point
Total, secure access to doors, gates, garages, and more— right from the palm of your hand. Full real-time admin control.
Real-time monitoring & reporting
Real-time platform with intuitive dashboards for parking, access, payment processing, and revenue management.
Parking enforcement
Quickly, easily verify vehicles on one or multiple properties, and issue violations instantly.
The ParqEx Marketplace
List your exclusive inventory of private parking spots for internal or public rental and add supplemental recurring income.
Internal Tenant Management
A residential/tenant solution from ParqEx that provides seamless tenant registration and parking space assignment.
Related Case Studies
Want to read on? See how the ParqEx suite of technologies resolved complex problems for these companies and properties.
- 112 North May Chicago
- 1660 Condominium Chicago
- 340 on the Park
- Academy at Drexel Court
- Affinity on North
- Avenue One California
- Evanston Metro Center
- Hamptons West Condominiums
- Lincoln Park Plaza
- Modernaire Apartments
- Monarch 716 Buffalo
- Ogden & Company Inc
- Parking Enrollment Demo
- Scotland Yard
- Sheridan Plaza Chicago
- Silver Tower Chicago
- The Avenue at East Falls
- Vista Peak Apartments
- Walsh-Fluor CTA Project
