PARQEX CLIENT SPOTLIGHT
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THE SITUATION
The Avenue at East Falls, a prominent apartment complex in Philadelphia, faced significant challenges managing its parking facilities. With a diverse tenant base, including Airbnb units, and limited parking space, the management needed an innovative solution to optimize parking allocation and ensure tenant satisfaction. Several issues plagued the Avenue’s parking system, including limited parking space. With only three parking zones (Garage, Adjacent, Across), there was a need to allocate spaces efficiently, especially considering the different needs of the studio, one-bedroom, and two-bedroom apartments. The Avenue also hosts 35 Airbnb units, each requiring a flexible parking solution for guests. The Avenue also lacked a system to manage parking reservations and enforce rules. As a result, The Avenue struggled to ensure easy access and convenience for all tenants, including those with EVs or requiring ADA-compliant parking spaces.
THE RESULTS
Integrating advanced technology, user-friendly platforms, and strategic planning resulted in a streamlined parking management system, enhancing tenant satisfaction and operational efficiency. The implementation of ParqEx’s solution at The Avenue led to several significant outcomes:
• High Tenant Enrollment: Achieved a 90% enrollment rate among tenants within three months.
• Improved Satisfaction: Tenant feedback indicated a high level of satisfaction, particularly noting the ease of use and convenience of the ParqEx platform.
• Operational Efficiency: A significant reduction in parking-related inquiries and violations.
• Financial Performance: Met the revenue targets set for parking services within the first fiscal year.
CLIENT PROFILE: THE AVENUE AT EAST FALLS
LOCATION: 5450 Wissahickon Ave, Philadelphia, PA 19144
The Avenue at East Falls is a modern collective of studios, one- and two-bedroom apartments in Philadelphia, Pennsylvania. Flanked by mouthwatering eateries, retail, and transit options, The Avenue at East Falls sits prominently in the historic East Falls Neighborhood. It’s cool on the outside. Warm on the inside. With signature spaces that are sleek, yet functional, and club-quality amenities that are second to none. The Avenue at East Falls Apartments is stunning. Sophisticated. And contemporary. It’s more than a home, it’s a true work of art.
PROPERTY TYPE
Residential apartment complex
UNITS
500+
PARKING TYPE
Paid reserved parking
PARKING SPOTS
500+
The Avenue at East Falls Apartments Streamlines Parking Management Using ParqEx Tech
Comprehensive digital platform integration
ParqEx developed a customized digital solution, allowing tenants to easily register, select parking zones, and manage monthly reservations using advanced technologies that included the ParqEx Access+ app for tenants to simply and quickly manage their parking reservations, and advanced License Plate Recognition (LPR) which automates entry and exit in parking areas by simply scanning the license plate of the drive that approaches the entry point. The technology uses a smart camera that scans the plate, instantly reads it, and consults an internal software of approved drivers to determine if the driver should be given access or not. All of this happens in just a second.
The project was meticulously planned and executed in phases, ensuring minimal disruption to tenants. The first phase required The Avenue at East Falls and ParqEx to meet and outline the pain points and needs. Once established, it was up to ParqEx to implement the technology and set up the LPR system. ParqEx developed a tenant communication plan, educating tenants of the new, more simplified parking technology, and worked to train all relevant staff at The Avenue. With a final systems check, ParqEx launched the program property-wide.
Dedicated Airbnb parking management
ParqEx developed a unique system specifically for Airbnb units, which enabled The Avenue at East Falls to offer simply guest parking to Airbnb guests, while being able to easily manage and monitor guests on the property in real-time.
“We have always offered our residents and their guests the very best amenities, but to be able to add another in the form of the ParqEx parking technology is a true differentiator.”
Debra M.
Property Manager, The Avenue at East Falls
EV charging system and property signage
ParqEx instituted special provisions for EV charging, including a reservation system with a maximum 4-hour limit at all charging stations on the property. Clear signage was designed, written, and installed at crucial points throughout the property, including the different parking zones, EV chargers, in loading zones, maintenance zones, and anywhere else that specific rules and instructions were required to ensure valid and efficient parking.
A Custom Parking Solution for The Avenue at East Falls
Secure access with just your license plate
Approved drivers can open any secure access point simply by pulling up to it. No phone. No app. No more key cards, tickets, fobs, or punch pads to pay for or manage.
Control ANY access point
Total, secure access to doors, gates, garages, and more— right from the palm of your hand. Full real-time admin control.
Real-time monitoring & reporting
Real-time platform with intuitive dashboards for parking, access, payment processing, and revenue management.
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