Case Study: Implementing Useful Guest Parking Management for Colony Reserve
Colony Reserve, a residential community in Greenacres, Florida, partnered with ParqEx to streamline its on-site guest parking management. With only five designated guest parking spots, the property required an efficient, app-based reservation system that catered exclusively to tenants and their guests. The goal was to replace an outdated system with a cost-effective, user-friendly solution while maintaining strict parking rules for tenants and guests. Implementing useful guest parking management for Colony Reserve has been successfully executed. Read this case study to discover the challenges faced by the property, the ParqEx solutions, how ParqEx’s solutions were implemented, the results, and essential takeaways.
Challenges Faced by Colony Reserve
- Limited Parking Spots: The most apparent challenge was the limited number of guest parking spots. Only five spots were allocated for guest parking, which desperately required effective management to prevent misuse.
- Confusing Existing Signage: Pre-installed existing signage with outdated QR codes has confused users.
- Enforcement Gaps: The existing system lacked robust enforcement mechanisms to ensure compliance with parking rules, leading to the misuse of guest parking spots.
- Tenant Familiarity: Tenants were accustomed to using their existing app for reservations, necessitating a smooth, hiccup-free transition to the new app platform.
- Weather-Resistant Infrastructure: The Florida climate requires durable QR code stickers and signage to withstand humid or severe weather conditions.
ParqEx Solutions for Colony Reserve
- Customized Parking Management Workflow:
- ParqEx enabled the “Book for a Guest” feature in the ParqEx app to enable seamless guest parking reservations. With this feature, tenants can reserve visitor parking in advance via the app and transfer the reservation to their guests.
- With only five guest parking spaces, it was essential to configure parking rules to share those visitor parking spaces among Colony Reserve’s tenants. The main parking rule instilled limits reservations to 24 hours per booking and eight monthly bookings.
- Simplified User Experience:
- ParqEx’s robust parking app has several features that are not necessarily needed at Colony Reserve. So, ParqEx took the extra step to avoid confusion and facilitate the user experience. It simplified the app interface by removing unnecessary features like “Property Access+” and “My Favorite Spot,” keeping the app very user-friendly and straightforward.
- To help tenants further, ParqEx added a “Report Violations” feature, which allows tenants to report quick issues that need to be addressed as soon as possible.
- Signage Replacement:
- To address Colony Reserve’s Florida-related weather concerns about signage and stickers, ParqEx proposed replacing outdated signage with durable metal signs or weather-resistant QR code stickers.
- To replace preexisting and confusing QR codes, ParqEx configured dynamic QR codes to redirect users to the appropriate guest parking reservation workflow.
- Enforcement Integration:
- To ensure appropriate enforcement measures were taken at Colony Reserve, the property and ParqEx partnered with SFL Booting. ParqEx granted SFL Booting access to its robust Enforcer App, allowing every enforcement action to be handled on-site.
- In addition to providing access to its enforcement app, ParqEx also trained enforcement personnel to check license plates and validate reservations within the app.
- Tenant Education:
- To help transition tenants to a new system, ParqEx developed a user guide and Mailchimp email campaign to educate them about it.
- For simplified onboarding purposes, ParqEx set initial login credentials for users.
Implementation of ParqEx Solutions at Colony Reserve
- System Setup:
- ParqEx created and tested a dummy account to validate the workflows and ensure smooth sailing.
- ParqEx also configured guest parking spots with unique identifiers within the system.
- Communication:
- A Mailchimp email campaign with detailed visuals and instructions was prepared to help educate tenants and staff on the ParqEx system.
- Always wanting to address and meet concerns, ParqEx coordinated with the building manager to answer all questions.
- Launch:
- The system’s soft launch happened on January 7, 2025, with ongoing monitoring and support to follow.
Results at Colony Reserve
- Improved Guest Parking Management:
- With ParqEx’s guest parking solutions, tenants at Colony Reserve can now quickly book guest spots using the ParqEx app.
- The 24-hour booking limit and monthly cap of eight guest parking reservations helped reduce misuse and allowed Colony Reserve to share their visitor parking spots more fairly among tenants.
- Streamlined Enforcement:
- SFL Booting ensured compliance with parking rules on the property, which helped reduce guest parking-related violations.
- Enhanced User Experience:
- Tenant confusion was minimized by simplifying the ParqEx app menus to meet the property’s needs.
- By installing new dynamic QR codes, ParqEx improved signage clarity and streamlined the guest parking reservation process and experience.
- Cost Savings:
- By replacing the expensive existing app with a cost-effective solution tailored to its needs, Colony Reserve enjoyed cost savings, among all the other benefits they experienced with ParqEx.
Key Learnings and Takeaways
- Customization is Key: ParqEx noticed that simplifying app features based on tenant needs enhances user experience and reduces support calls.
- Effective Communication Matters: Clear user guides and signage are critical for adopting and educating the tenants and staff.
- Adaptability: Adaptability is essential, and integrating third-party enforcement teams ensures compliance without requiring additional infrastructure.
Conclusion
The partnership between Colony Reserve and ParqEx successfully addressed the property’s guest parking challenges. By leveraging ParqEx’s app and enforcement tools, Colony Reserve streamlined its parking management system, improved tenant satisfaction, and reduced operational costs. This case study exemplifies how tailored parking solutions can enhance property management.
Thanks for reading our case study: “Implementing Useful Guest Parking Management for Colony Reserve.” Contact ParqEx and learn how we can customize our parking solutions to fit your property’s needs.