What is White Label SaaS?
The term “white label” is often used in business, but what is White-Label SaaS? Simply put, White-Label Software as a Service (SaaS) is a product or service that one company makes and that another company rebrands and sells as its own. This concise blog will explain and simplify what white-label SaaS is!
The White Label Process
If you have ever asked, “What is White Label SaaS?” you have probably also wondered about the white label process. The White-Label SaaS process is not as convoluted and complicated as one might generally associate with SaaS! The typical standard white-labeling process involves manufacturers creating generic products sold to different companies. The SaaS white-labeling process is the same but consists of a technology service company developing the software that it can sell to other companies. These companies will then rebrand the software and technology with their logos and packaging and can even sell the services at their custom pricing structures. Despite these changes and differences that the purchaser of the white-labeled SaaS can and does often make on the software, the overall basic foundation, function, workflow, and product quality remain relatively identical.
Why Go White Label?
White labeling has become increasingly popular because it allows companies to quickly expand their product lines without investing time or money in development. It’s an efficient and inexpensive way to enter the costly and complex technology and software market. Companies that have invested in white-labeled SaaS products can offer a wide range of software products under their brand, boost company branding with new technology, strengthen brand loyalty with market-proved SaaS, and even earn revenue off their newly acquired White Labeled SaaS, which can be a significant competitive advantage.
Who Uses White Label Products?
Surprisingly, or maybe unsurprisingly, depending on who you ask, you will find white-label products across all industries, including the fashion industry, logistic companies, food and beverage businesses, parking enforcement companies, small business owners, and the technology industry. For example, those who have ever had the pleasure of strolling Costco‘s aisles will undoubtedly notice the Kirkland brand name on hundreds of their white-labeled products. Similarly, in the parking enforcement industry, many enforcement agencies use a streamlined enforcement app that allows enforcement officers to instantly verify all vehicles on their properties and issue parking citations and violations right from the palm of their hand. These parking enforcement companies have white-labeled ParqEx’s Enforcer App & have rebranded and made it their own.
That’s a Wrap!
White-label products and White-Label Software as a Service (SaaS) offer companies a strategic way to diversify their products and reach new markets without the stress of product manufacturing and development. While it’s not without challenges, white labeling can be decisive for businesses looking to grow rapidly and efficiently.
Hopefully, we have addressed the question “What is White Label SaaS?” while adding more color to the topic! For those wanting to learn more about White Label, ParqEx has a whole line of parking technology solutions that can be white-labeled, including our popular Enforcer App. If you have any questions, please feel free to book a demo with ParqEx’s team & we will be happy to discuss what white-label SaaS is and how it can benefit your business.
