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“Sharing is the right choice” is a mantra one often hears a mom saying at play dates and in playgrounds to fussy little toddlers who are trying to exert independence and struggling to share their toys. The Millennial consumer has internalized this mantra and taken the concept of sharing to a whole new level by choosing to share their shiny new toys with everyone, even complete strangers. Young consumers are sharing designer digs, cars, parking spaces, and even intellectual property and encouraging baby boomers to do the same. A decade ago who would have thought that people would welcome complete strangers to stay in their homes and that it would translate into a $20 billion company: Airbnb.

The catalyst behind the sharing phenomenon are technology platforms—big data and mobile—allowing consumers to share anything, anywhere, and anytime at an affordable price. Sharing is ubiquitous today. Peer-to-peer sharing companies such as Rent the Runway, Uber, Parqex, and TaskRabbit are opening up new revenue streams, flexible work hours, efficiencies to consumers, and accessibility of assets previously unimaginable.

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